Seattle Genetics

Access TCA, a company that designs and builds trade show displays contacted Buttonpresser Studios for a special commission. Their client Seattle Genetics was interested in having Pete build a mosaic for the American Society of Hematology Annual Meeting in San Diego, California.

Pete was tasked with building the mosaic as a live performance over the course of the three day convention. The mosaic and Pete's live performance would be the centerpiece of their booth. The mosaic would require 2160 cubes so some of the mosaic would be build during the booth installation, prior to the opening of the convention. Pete had a total of 4 1/2 days to complete the mosaic.

Part of his role as live performance artist was to address the crowd (20,000+ attendees) about his process for building a mosaic, show them the "magic" process to solve a cube, and help them solve the "cross".

A major bonus, and a selling point for Pete's involvement, was that Seattle Genetics wanted to donate cubes to the San Diego Boys & Girls Club. In addition, for every checkerboard pattern attendees were able to solve, they would donate $250 to the ASH foundation.